Yotta
Yotta shipped a personalized music video experience to 150,000 users as a memorable end of year promotion.
About
Yotta
Yotta is a consumer fintech company whose mission is to make saving money fun and exciting through prize-based games while still offering better value than traditional checking and savings accounts. Yotta was founded in 2020 and has raised $16 million from top investors including Base10 Partners and Y Combinator.
The Problem
Yotta contacted Uberduck in late 2021, wanting to create a memorable end-of-year wrap up for Yotta’s users. The idea was “Yotta Rapped”, a personalized song for every user that described their spending and saving habits over the pastyear in the form of a rap song.
Our Solution
In two weeks, Uberduck helped Yotta create and ship 150,000 professionally produced rap songs with lyric videos, each one customized to each individual user.
Yotta’s users loved their raps and shared them across social media, driving hundreds of new checking accounts.
“We aren’t your typical bank and wanted to stand out from the crowd with our year-endproject. Yotta Rapped was just that - a fun and personal look at each user’s individual journey with Yotta over the past year. It wouldn’t have been possible without Uberduck.
